Crayola helps educators and parents inspire artistic creativity in children of all ages with their portfolio of safe, high quality, affordable wax crayons, innovative art tools, crafting activities, and creative toys.
Arts and crafts and coloring offers a variety of developmental and learning benefits including fine motor development, concentration, color recognition, and improved hand and eye coordination. Children gain self-confidence and a sense of self-worth when they create something that is aesthetically pleasing and positively improves their personality.
Coloring stimulates creativity as children make color decisions and decide the order in which they color things within the picture. Coloring is calming and therapeutic and fosters physical and psychological development and helps to process feelings, frustrations and emotions.
The Crayola brand empowers kids to express all that inspires them as they explore, discover, play, pretend, and dream.